Vinventions

If you’re like us, you’ve been taught that a pure cork closure is a symbol of quality among wine enthusiasms and specialists. Well, guess what? You’re as wrong as we were. 

Vinventions has developed a synthetic closure that eliminates the cork taint issues and drastically enhance wine quality. 

You don’t know Vinventions? Fair enough… Who cares to give a look a the closure when your freshly opened bottle of wine is just waiting to be served? Well, a winemaker does. Especially if that can drastically improve the quality of its wine over the years.

Initially, Vinventions asked us to rethink and challenge its entire digital ecosystem to enhance the user experience and better monitor their performance… sounds like a clear mission right? That’s without considering our ability to challenge what is asked of us!

When you are up to that sort of challenge, you must make sure to have your fundamentals right: Why are you in the business in the first place? What is your Mission, Vision, Values.

So before starting to move a single pixel, we took a step back and consider the core components of the Vinvention’s brand as well as it’s products and services architecture.

While the core statements just needed some clarification, we quickly realised that the product architecture and narrative was reflecting the corporate organisation of the companies, not the needs of the final users.

First recommendation

One finding was that the company was better known for its products (especially its flagship product “Nomacorc”) than for the Vinventions brand itself. There was a strong need to move from a house of brands to a branded house.

The goal was to concentrate the core messages of company into its main brand, Vinventions, while the other brands (Nomacorc, Sübr, Vintop,…) would each represent a specific product/service line.

Second recommendation

Re-organize the product catalog to start from the users’ needs and narrow it down to the specific single-product features: Solution – Product line – Product – Features.

Refreshing the brand identity involved rigorous validation, taking a couple of months to finalize. Fine wines require patience, they say.

While keeping the main logo, we revamped the design system to accommodate Vinventions’ expanding catalog. By incorporating existing brand names as product lines, we ensured consumer familiarity. Utilizing typography as the backbone, we streamlined the product catalog.

The challenge was to enhance the visual identity of the main brand Vinventions and mitigate that of the products, while recognizing their individualities. Each product line received its unique visual treatment, and real-life product close-ups complemented the messaging.

This approach was set in brand guidelines, facilitating global adoption of the new system by Vinventions’ teams.

After accomplishing all the groundwork, it seemed only logical to implement these changes onto Vinventions’ primary digital platform: their website. Another exciting challenge which encompassed aspects such as…

• UX Design: Reflecting the new brand architecture and consolidating multiple websites into one.
• Design: Bringing the new brand identity to life on the web.
• Technical: Addressing the international dimension of Vinventions – a multi-region, multi-language site with region-specific and shared content.

The outcome? A refreshed website that positions Vinventions as the leading “parent” brand and reflects their new brand identity. The website ensures a seamless experience regardless of the visitor’s region and language, while also offering a comprehensive overview of their products, services, and values.

So… now that you’ve read all this case-study, let us ask you the question again: don’t you know Vinventions? If your answer is “no”, then we put together a few key figures for you. And if you’re a curious kind of person (even if not), just go and visit their brand new website!