IKO

To complement IKO’s aspirations and establish a distinct brand identity, we honed in on three key design elements. Let’s take a look, shall we?

Color palette

In harmony with IKO’s intention to create luminous projects, our design is dominated by white, subtly revealing natural colors such as ochre and earth tones. What better way is there to embody the client’s dedication to eco-consciousness and sustainability?

Typography

We chose Circular as the typeface, renowned for its purity and fluidity. It strikes the perfect balance: elegant yet restrained. Moreover, its exceptional legibility makes it suitable for both headlines and paragraphs.

Assets and layout

Sometimes (not always) we love a good cliché, and in this case it’s the good ol’ “Less is more”. The design is minimalistic, prioritizing images and allowing those to take center stage. Opting for clear, spacious visuals enables seamless integration of text overlays without the need for additional backgrounds. After all, we want maximal exposure of IKO’s work.

When we first started working together, IKO’s primary goal was to emphasize their accomplishments by incorporating as much immersive visuals as possible.

As the project progressed, their business strategy continued to evolve. We now needed to integrate a new dimension to the site: the marketing of apartments for some of their residential projects. Cue the showcasing of neighborhoods, buildings, and sales.

Out with the old, in with the new. To back up the initiative, we’ve whipped up a tool that lets prospective buyers discover the properties in style.

This nifty gadget uses 3D images to navigate through the entire building, right up to a detailed view of an apartment. Curious to see it in action? Check it out!

In a 3D projection of the building, we’ve cleverly divided each floor visually, enabling users to seamlessly navigate to their desired area of interest.

Once the user reaches this floor-by-floor view, they can explore the different properties available for sale on detailed floor plans, complete with all the necessary information such as sales status, size, and price. This data, which we get directly from our CRM, stays constantly updated for effortless and transparent management.

From this floor view, the user can then select the property of interest. They get to see a detailed view of the apartment, complete with various images, a 3D tour, and more.

If the user’s interested (and let’s face it, they probably will be), they can fill in a contact form. This is linked directly to the CRM and enables the user to enter a conversion funnel. Now it’s up to the sales team to work their magic!

The redesign of IKO’s website has strengthened their brand positioning significantly. The enhancements made to user navigation, design elements, interfaces, and essential functionalities are undeniably making an impact. And to back this up, let’s look at some numbers.