Camber

Camber has been a key player of the made-to-measure furniture market for quite a while.

Along the years, they have always paid a lot of attention to what their market was saying and what they wanted, to make sure their offer was still in line with their clients. This user-centric mindset pushed them to go through a major rebranding and not to miss the digital media turn.

And they were right to focus on brand experience. Nowadays, customers want much more that just purchasing a product, they want to understand the brands and make sure their values and image are aligned with their own… and that doesn’t come so easily.

With their marketing teams, we focused on telling real client stories. Galaxies away from so-called testimonials, we architectured the whole website around life moments, stories and real showcases through very flexible web pages and components.

Camber is not just selling cupboards and storage solutions for their clients’ homes; they have literally become a trend setter in terms of optimising the interior of their clients’ houses.

To leverage that and get traction from new clients, Camber put in motion a whole new approach in their communication: the concept of Home Organizing.

Through a series of podcast and case studies of famous influencers, the break down the “Camber way” of doing things and go over their commercial process in detail, without falling into the trap of the often-seen-and-boring “our XX steps approach”.