Knewledge offers performance marketing services to showcase and e-commerce websites that want to improve their visibility in search engines. Our role was to refresh their whole identity including their logo, their print material and their presentation website.
To redesign its identity, Knewledge wanted to keep the arrow and the "K" that were part of their old logo. Another mandatory factor was that the typography had to be readable when reduced. The orange color was chosen for its dynamic appeal and its connection to Google Analytics.
For their website, the challenge was very different. Indeed, there was a lot of content to be shown and very little graphical content available. Our experience taught us that visual content matters as much (if not more) that the content itself since it refers to the emotional side of the user. We then decided to use all this great content to illustrate the services and their know-how accordingly to improve the overall readability and efficiency of the website. The SEO friendliness of the website was of course a major aspect to take into account. That is the reason why we added some call-to-action zones all across the site and coded carefully ;-)