Road safety is critical subject. With nearly 60.000 accidents per year, IBSR always have to find new ways to educate citizens about behaving safely on the road. This year, they contacted us to help them organize an innovative speed limit enforcement campaign: the speed control marathon.
The idea behind this action is simple: you think the road in front of your house is not secure and people are driving far too fast on it? Tell the police and during one day in March, they will organize speed control enforcement based on citizens’ suggestions. To collect the submissions, we built an engaging one-page animated website. And because speed only really matters on Internet, we built a quick and clever 3-steps form to help you suggest a place to control and see all the places already submitted by users.