Our role BaMM is a brand new mobile application that connects 2 people who are both available at the same time and in the same geographical area. Thanks to BaMM, you know in real time who is available around you, among your networks (friends, family members, colleagues, etc.) and you can easily interact with them and agree on an activity to share. For the launch of their innovative concept, BaMM’s founders got in touch with EPIC to first advice and then create the best branding and User Interface for their app.
Our solution The first approach of EPIC consisted in accompanying BaMM in the strategic and creative reflection related to their upcoming app. A few weeks after the delivery of our consulting and strategic services, we were asked to go to the actual production of the project. This is how after we designed BaMM's new logo and visual guidelines to convey along their communicational material, we thought about an appealing, flat-designed, innovative yet intuitive User Interface so that people could understand at a glance what the app was about and how simple it was to use it. Instead of using too-much-seen stock photos to brighten up the app, we decided to go for tailor-made illustrations representing the different kind of users and activities the app offers. In addition to that, we developed a straight-to-the point mini-website inciting people to download the app.